About Propel

Well-being works better when it fits the organization.That’s what we build around.

Propel is a well-being technology company built on a simple belief: employers do not need another generic portal. They need a partner that understands their culture, helps people take meaningful action and keeps improving the experience over time.

⌖Brentwood, Tennessee

Our home base—and the place from which we support organizations and employees across a wide range of industries and work environments.

Propel headquarters
A different kind of well-being company

We do not believe in one-size-fits-all well-being.

For more than two decades, Propel has helped organizations build well-being programs around the people they actually employ—not around a generic content library or a prebuilt template. Our approach combines technology, behavioral science and hands-on partnership to create experiences that feel relevant enough to use.

◎

Culture first

We start with how your organization works, communicates and makes decisions, then design the experience around that reality.

01
↗

Behavior over access

Access is not the finish line. We care about whether employees notice what matters, take the next useful action and keep moving.

02
✦

Partnership over handoff

We stay involved after launch—helping clients shape campaigns, solve engagement problems and evolve the program over time.

03
How we think

Technology matters. Context is what makes it work.

Propel combines a flexible platform with a culture-first operating model. We evaluate the environment around the employee experience, design around the organization, activate the behaviors that matter and continuously learn from what happens next.

A well-being experience that fits
Evaluate contextCulture, workforce, benefits, communication
Design intentionallyExperience, programming, incentives
Activate actionRelevant next steps, campaigns, pathways
Learn & improveParticipation, behavior, outcomes
Program design

Built around your workforce

Different populations, different priorities, one coherent strategy.

Behavioral science

Designed to move people

Use behavioral economics and habit formation to make action easier to take.

Ongoing partnership

Improved over time

Strategy, communications, campaigns and optimization continue after launch.

Built like a custom shop

We build the program around the organization—not the other way around.

That has always been the idea behind Propel. Rather than deploying the same experience everywhere, we combine flexible technology with culture-specific program design and behavioral science to make well-being more relevant, usable and sustainable.

✓Custom platform and program design shaped around brand, workforce structure and organizational priorities.
✓Behavioral economics and habit formation used to move beyond short-term participation toward sustained engagement.
✓Communications and ongoing optimization designed to keep the program relevant after the initial launch energy fades.
What clients notice

Flexibility is only valuable when it shows up in the relationship.

The strongest proof of our model is how clients describe the experience: responsive, customizable, thoughtful and built around what their employees actually need.

“

This Portal has become the gateway to all things well-being for our organisation. The flexibility the platform offers is unmatched.

Dominic P.Financial Services
“

Propel is extremely organized, detail-oriented, and responsive to our requests. I greatly value their solution-oriented approach to understand and meet our needs.

Emily M.Municipal Government
“

After 8 years, we’ve continued to see significant increases in year-over-year people actually engaging with the Propel platform.

Shea S.Engineering
Built to last

More than two decades of building around what organizations actually need.

The technology has changed. The central idea has not: effective well-being requires more than access. It requires relevance, intentional design and a partner willing to keep working at the problem.

20+ yearsof building and managing custom well-being experiences for employers.
Customby design—platform, programming, communications and strategy shaped around the client.
Ongoingpartnership that continues after implementation rather than ending at go-live.
Focusedon helping organizations move from employee access to employee action.
Get to know Propel

See what a culture-first well-being partnership could look like inside your organization.

The best way to understand Propel is to start with your workforce, your current program and the behaviors you are trying to influence.

Start a conversation →
No generic tour required. Bring the real questions you are trying to solve.

Subscribe to the newsletter that shares practical strategies to build high-performing well-being programs.