Employees do not ignore well-being programs because they do not care about their health. They ignore them because the value feels unclear, the effort feels uncertain, or the experience feels risky. In this session, we will break down the three psychological factors that drive engagement: clarity of value, motivation to overcome inaction, and the trust created by social proof. You will learn how to communicate well-being initiatives in a way that feels personally relevant, emotionally compelling, and culturally supported. Whether you lead HR, benefits, or organizational culture, this session will give you a practical framework for removing invisible barriers and helping employees confidently choose healthier behaviors.