Host a 60-Day Well-Being Challenge That Attracts New Clients and Strengthens Relationships
A turnkey, brokerage-branded platform that lets you engage your clients and prospects in a fun, data-driven competition — all powered and managed by Propel.
Your clients want engagement. Your firm needs visibility.
Between renewals, it’s tough to stay top-of-mind with clients — and even harder to reach new prospects authentically.
That’s where the Propel 60-Day Challenge changes things.
Your firm hosts a branded, 60-day wellness competition that brings your client network and prospects together.
Each company participates as a team — you stay at the center of the action, building visibility, loyalty, and goodwill.
Clients have access to your platform, any custom pages and content you include, the 60-day challenge, tracking and goal setting tools, and more.
Everything You Need to Engage, Grow, and Differentiate Your Firm
Custom Branding
Your logo, your colors, your challenge. Clients see your firm as the event host.
Turnkey Setup
Propel handles platform setup, onboarding, communications, and reporting.
Client & Prospect Participation
Invite one or both audiences to compete in one fun event.
Marketing Support
Suite of customized marketing assets to support the announcement and launch of the event.
Custom Portal Pages
Add your own content and resources that deliver a brand-focused experience.
Sponsor-Ready Pages
Add vendor partners (MSK, EAP, etc.) to offset or fund the challenge.
Ready to get started?
Get in touch with a member of our team to learn how our implementation process begins.
- How the Challenge Works
Make Well-being a Team Effort
Your challenge is a virtual, physical activity competition that allows participating organizations to compete against each other by logging activities in the Propel Platform to earn points.
Participants can choose from hundreds of physical activities, so there is something for everyone!
As an organization’s participants record their physical activity, they’ll see their organization’s progress versus the other participating organizations on the real-time leaderboard. The organization with the most number of average points at the end of the competition wins!
Simple, Transparent Pricing
Get started with your first 60-day challenge — turnkey setup, custom branding, and support included.
Step 1
Host Your Branded Challenge-
Platform setup, branding, communications, and reporting
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Includes up to 5 participating companies
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Propel manages everything from configuration to challenge operations
Step 2
Add Additional Organizations-
Price per additional organization (no limit)
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Include prospect organizations or current clients
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Increase visibility and engagement across your network
Step 3
Ramp Up Engagement-
Include a Healthy Selfie competition
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Participants submit photos and captions into a social feed visible to all organizations
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Use direct employee quotes to demonstrate value to their employers after the challenge
How much time or effort is required from our team?
Almost none. Propel manages the entire setup, configuration, and participant experience for you.
Your team’s main role is to invite participating companies (clients and prospects) and share updates or recognition along the way.
We also provide all the communication templates and promotional assets you’ll need.
✅ It’s a white-glove experience — you focus on relationships, we handle the logistics.
Can both clients and prospects participate together?
Yes. The platform is built for that.
Each organization competes as a team name only — no individual data is shown.
Scores are aggregated, so everyone participates in a friendly, community-style competition.
✅ You stay at the center of the experience as the connector and well-being leader.
What reporting do we receive?
- At the end of the 60 days, you’ll receive a comprehensive engagement report summarizing:
Company participation rates
Activity trends
Leaderboard standings
Feature engagement (e.g., Healthy Selfie activity)
This report can be used for client renewals, marketing, and showcasing impact to leadership or sponsors.
What is the minimum number of participants needed to compete?
Each organization is given a minimum of 50 roster slots to fill for the competition. If an organization has fewer than 50 registered participants, they may still participate in the event but their average points will continue to be calculated across 50 individuals.
There is no upper limit to the amount of participants each team may have, so more participation is strongly encouraged!
What activities count towards the competition?
All physical activities count towards the challenge. There are more than 100 physical activities to choose from, and you can enter activity manually and/or automatically through a synced device. Other well-being activities can be entered for personal tracking, habit-building and goal-setting.
How do custom pages and sponsorships work?
Propel will help you create up to five custom pages on the platform that can hold your content, embedded, videos, images, downloadable documents, links, and more.
You can also feature vendor partners or benefits providers as sponsors within your challenge and sell them full or partial page slots for their own content, resources, or tips.
What about data privacy and security?
Propel does not sell or release any participant data or information entered in the competition. No individual health data is shared with your firm, sponsors, or other companies — only aggregate activity data.
Participants also have clear access to the terms and conditions of the challenge and can choose to opt out and have their account deleted at any time.
To learn more about our privacy policy and protected health information compliance, click here.
How quickly can we launch?
Typically, we can have your platform live within 4 weeks of agreement. That includes branding, configuration, and onboarding communications.
✅ Perfect for seasonal or quarterly engagement campaigns.
What makes this different from typical wellness apps or vendor challenges?
Traditional programs engage individuals; this engages entire organizations around your firm’s brand.
It’s not about tracking personal steps — it’s about creating connection and energy across your client base and community.
✅ Propel turns wellness into a business development and retention tool.
What’s included in the base setup fee?
Full platform configuration and hosting
Branding with your logo and firm name
Up to 5 participating companies
Dedicated service contact
- Branded event marketing kit
Participant communications kit
End-of-event engagement report
✅ Everything you need for a complete, ready-to-launch event.
What support does Propel provide during the challenge?
Our team provides live onboarding, tech support, and mid-event engagement monitoring. You’ll also have a dedicated Client Success Manager who tracks participation and ensures the experience runs smoothly.
Ready to Engage Clients and Grow Your Firm?
Launch your firm’s first 60-day branded challenge. Propel handles the logistics — you own the relationships.
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