Do you want to reach the most unengaged participants in your well-being program?
Discover proven marketing strategies to drive engagement with this FREE eBook!
"Anyone who has been charged with managing a well-being program knows well that simple awareness does not automatically result in engagement."
Marketing is a fundamental skill for well-being program managers.
Great well-being programming does not guarantee great results.
In order to change your employees’ lives, you need them to engage first.
Marketing is the key to getting that engagement, and its a tactic few well-being program administrators employ.
In fact, if you started adopting what we refer to as a “marketing mindset”, your well-being program would immediately jump in participation.
Simply put, if you want to make a difference within your organization, motivating employees to better well-being, you must learn how to market your program.
It will not only improve your program in the short-term, but allow it to become more embedded in your corporate culture.
If your well-being program is embedded in your culture, it will transition from being episodic to something that is sustainable for years to come.
We've been using this framework for a long time.
Over the last two decades, Propel has put a high premium on marketing.
Our clients trust us to reach the people within their organization that were previously the most unengaged and underperforming.
Our strategies continue to be best-in-class, and we want to teach you how to use them for your organization.
Typically, we don’t disclose our marketing strategies. These are part of our full-service approach to client success.
In fact, we have always kept this content reserved for our clients and client administrators.
However, we’re passionate about helping people leaders get true engagement from their well-being program and learn how to reach their entire organization.
This guide is the most comprehensive approach to well-being program promotion in our Master Practitioner series.
In this eBook, you will learn:
- How to differentiate between communication and marketing to employ the right techniques for well-being program engagement (page 5)
- How to craft a compelling value proposition that resonates with employees’ needs and motivations, including understanding macro- and micro-value propositions (page 8)
- How to understand employee demographics to tailor messaging and maximize the impact of well-being initiatives by creating employee personas (page 12)
- How to plan and execute effective marketing campaigns to promote well-being initiatives using channel-based, initiative-based, and broad-based campaign styles (page 19)
- How to establish SMART goals (specific, measurable, attainable, relevant, and time-bound) to evaluate a campaign’s success (page 24)
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But, we don’t stop there.
On top of this e-book, we’ve put together a couple of downloadable resources to help you get started.
You’ll receive access to:
- 25 Employee Persona Prompts – a 25-question worksheet that will help you get to know your employee personas and more effectively market to them.
- The Marketing Campaign Planner Template– a downloadable template you can use to plan and execute your marketing campaigns, keeping you organized and focused.
You can’t get these resources anywhere else.
Learn how to market your well-being program and improve your engagement.
Download the guide to get started.
Who is Propel?
Propel® is a well-being technology company that has been delivering custom wellness program platforms for organizations of all sizes around the globe for over two decades.
We design, build and manage your dream well-being platform. Each aspect of your platform is fully customized to your brand and your culture.
Our proven approach uses the science of motivation and behavior change, infused with your brand and culture, to make a lasting impact on employee well-being.
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